Travel

Adidas’ new shoe is styled after Berlin’s iconic subway system

Sneaker fanatics in Germany’s capital metropolis are in for a deal with – Adidas has teamed up with the Berliner Verkehrsbetriebe (BVG) public transport system to create a brand new shoe emblazoned with the enduring seat sample from town’s beloved U-Bahn trains. The distinctive line of simply 500 pairs of trainers is being launched to mark the BVG’s 90th birthday.

BVG mix with Adidas to provide restricted version sneakers. Photo by: Overkill

This restricted version model of the Adidas EQT Support 93 just isn’t solely styled after Berlin’s beloved underground prepare community, it additionally comes with a Jahreskarte (annual travel ticket) sewn into the tongue of the shoe. This will give the wearer free travel on Berlin’s U-Bahn, buses, trams and ferries till 31 December 2018.

The added bonus of by no means forgetting your ticket will definitely make these footwear a worthwhile buy for a lot of Berliners – and at a mere 180 Euros (US$215) per pair, the homeowners will primarily be saving cash.

Limited edition Adidas trainers will give Berliners transport access for a year
Adidas and BVG crew as much as produce sneakers with a shock twist. Photo by: Overkill

According to BVG spokesperson Petra Reetz, the annual travel move is “a treat we’re giving to [sneaker] collectors. But for anyone who wants to use the annual pass, the shoes must be on the feet,” she warns. “The ticket is not valid if only one shoe is worn, or if someone has the shoes in a box.”

Only two shops will stock the stylish trainers once they go on sale on 16 January. Expect to see lengthy queues outdoors the Adidas Originals flagship retailer in Mitte or Overkill in Kreuzberg because the locals come out to get their palms on a pair.

By Ryan Barrell




Travel News

Source

Tags
Show More

Related Articles

Close