Apple’s HomePod Could Leave a Lasting Mark With Customers | Home Tech

Apple’s new US$350 HomePod may make an impression in a number of methods. In addition to offering listeners with extremely praised sound high quality, the good speaker actually may make an impression on a number of the wooden surfaces it touches — within the type of white rings.

The HomePod, which is suitable solely with different Apple merchandise, can stream music to these who have an Apple Music subscription. It has a number of different capabilities too — together with the doubtful capability to mar sure sorts of wooden surfaces.

Surfaces which are handled with oil, like a butcher block countertop, for instance, apparently react badly with the silicon base of the HomePod, and speak to can depart an enduring ring. Some customers reportedly used the product for lower than 20 minutes earlier than the speaker left its mark!

This drawback is not confined to Apple’s HomePod. It may very well be a difficulty with any rubber or silicone-footed floor that’s left on an oiled countertop. However, Apple apparently didn’t warn prospects and solely acknowledged a potential threat after a number of stories surfaced on Wednesday.

On the official product help web page for the HomePod, the compay notes that any speaker that makes use of vibration-damping silicone may depart marks. Concerned customers are suggested to comply with the furnishings maker’s beneficial cleansing suggestions and maybe contemplate putting their HomePod on a special floor.

Surface Tension

Apple’s response, which incorporates the commentary that any rings may “often” merely go away as soon as a tool is moved, or that gentle cleansing is likely to be sufficient to take away the rings, struck a bitter chord with some observers, who chastised the tech big for failing to deal with the problem sooner.

“That’s so typical of Apple — the ‘you’re holding it wrong’ defense,” stated Roger Kay, principal analyst at Endpoint Technologies Associates.

“This is very reminiscent of antennagate, where Apple’s response was that the customer should hold the phone different,” famous Roger Entner, principal analyst at Recon Analytics.

Modern Inconvenience

Most trendy electronics, from TVs to PC audio system, have rubber or silicone bases that assist present stability and scale back vibrations, so the HomePod speaker is way from the one product with these traits. These artificial supplies can break down over time, and oils will hasten the deterioration.

There are a number of objects that might stain or injury many sorts of surfaces, Kay informed TechNewsWorld.

“There’s no reason on the face of it that Apple’s device would cause any more harm than any other piece of electronics,” he stated.

Apple’s use of a selected kind of silicone relatively than rubber seems to be the reason for the HomePod’s issues ensuing within the white rings.

Further, Apple has billed the machine as a product meant for use across the home — not on a devoted stand the place TVs typically are positioned.

“Things typically stain tables when they’re wet, but I see no reason for a HomePod to get wet in normal usage,” Kay added.

“Apple should have used a different material where this wouldn’t have happened,” Recon Analytics’ Entner informed TechNewsWorld. “Lesser companies than Apple have figured it out how to build a device that doesn’t leave residue on a surface.”

Customer Care

This problem may have ripples that transcend the white rings. The HomePod already has been criticized for working solely within the Apple ecosystem. The staining problem places higher deal with the negatives, and Apple’s lackluster response does little to restore the injury.

“These types of manufacturing issues and especially edge-case test scenarios can happen, but what’s important is how quickly organizations identify these, and how they respond to them,” stated Scott Kendrick, vice president of selling at

“Catching an issue as it becomes common but before it makes it to widespread [visibility] can be the difference between failure and success of a product,” he informed TechNewsWorld.

Identifying the problem is half the battle. The actual work is available in crafting an efficient response and making certain buyer care brokers can execute on it, added Kendrick.

It seems Apple might have failed in that regard, having provided customers little in the way in which of sensible suggestions.

The precise repair may very well be relatively easy, urged Kay. “You just use common sense as to whether something needs a coaster or other protective material underneath it.”

Peter Suciu has been an ECT News Network reporter since 2012. His areas of focus embrace cybersecurity, cellphones, shows, streaming media, pay TV and autonomous automobiles. He has written and edited for quite a few publications and web sites, together with Newsweek, Wired and
Email Peter.

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