Could an artist create the right air travel expertise? Chinese-American artist and choreographer Qinmin Liu believes she will be able to. Her new airline, Angelhaha airways, will, from December, carry passengers to artwork occasions across the world, guaranteeing the “most positive energy” to its prospects within the course of. It’s a daring declare however because the airline’s slogan guarantees: “Fly with Angelhaha. Fly with happiness.”
The maiden flight will take off on 6 December – flying to Miami for the town’s Art Basel occasion – from New York on a small personal jet seating simply 9 passengers. At the time of writing 4 seats are nonetheless accessible, with one-way tickets from $2,700-$three,500 (maybe making it extra appropriate for these with the budgets to spend money on artwork, too).
After that Angelhaha will probably be flying (a method solely) to occasions in New York, Hong Kong, Venice, Berlin and Paris, and the plan is to have one giant plane, so future flights will probably be extra reasonably priced. According to the artist, costs will vary from $300-$three,000, relying on the itinerary. She affords reassurance that sure, the airline is actual and sure, it’s undoubtedly occurring.
Taking on the position of CEO, airline consultant and chief flight attendant, Liu explains that passengers will probably be getting a chunk of herself as a part of the expertise.
“Service is performance. Environment is choreographed. I am going to use airplane, time, and this contained space to offer all my passengers a choreographed experience,” she says. “Everything you will receive is happiness and it’s a piece of me. Happiness is ahead of you.”
Liu – who was born in Changsha, Hunan Province and lives in New York, the place she studied on the School of Visual Arts – launched the challenge earlier this yr with an “ambiguous” commercial that includes her face laughing, on Chinese state tv. It took her 18 months to get the 15-second business on air, and she or he considers herself fortunate to have even received approval from the authorities.
She describes Angelhaha as a “dream leading” artwork challenge. “I am always interested in making unachievable dreams come true,” she says. “Also, I question what else I can challenge in my art practice, my artist identity and the art world. What’s the function of an artist? What else we can do? I want to push the limit. So why not start something that can redefine the function of art?”