LONDON (Reuters) – Britain’s Costa Coffee pledged on Wednesday to recycling half a billion espresso cups a yr by 2020 and stated it seeks to turn out to be the primary chain to ensure it recycles the identical variety of cups because it places onto the market.
Less than 1 % of espresso cups are recycled in Britain, which has led to politicians calling for a “latte levy” on disposable cups. Britain has resisted these calls and as a substitute encourages voluntary measures to restrict cup use.
Costa stated there was a false impression that espresso cups couldn’t be recycled, and that whereas the method was extra expensive, it had reached agreements with 5 waste disposal companies to ensure extra cups can be recycled.
“We think it’s a really neat solution, because it is effective immediately,” Dominic Paul, managing director of Costa Coffee, informed Reuters.
“It’s not directly because of the conversations about the tax. It’s something we’ve been working on for quite a while.”
Veolia, Biffa, Suez, Grundon and First Mile are working with Costa on the scheme, which is able to begin in workplaces, transport hubs and different places.
Costa stated it might pay waste administration corporations 70 kilos ($100) per tonne of cups collected. Combined with the 50 kilos per tonne they at present obtain, it makes it economically viable for the companies to gather the cups.
An extra 5 kilos per tonne will go to an auditor.
Costa, which is owned by Whitbread, stated the prices of the programme wouldn’t be materials. For the goal of 100 million cups for the subsequent 12 months, the estimated price is just below 100,000 kilos. The aim is for 500 million cups to be recycled by 2020.
The chain competes with corporations like Starbucks, Pret a Manger, Caffee Nero and Greggs on the British excessive road, and Paul stated that different companies ought to be part of the scheme.
“We think our competitors should join us on this … It’s the quickest way to get a material number of cups recycled,” he stated.
“If none of our competitors joined us on this, we would still do it … ultimately that is going to be their decision.”
Reporting by Alistair Smout; modifying by Stephen Addison