Famous New York burger chain Shake Shack has confirmed that it’ll open its first outlet in Singapore at Jewel Changi Airport.
With a “Ho Say Boh, Singapore?” (“Are you fine?” in Hokkien), the agency stated in a press release on Tuesday: “We’re comin’ to the city where east meets west!”.
The Straits Times had reported in July, quoting insiders, that the agency was planning to open its first Singapore retailer at Jewel, which is able to home greater than 280 outlets on seven storeys from basement stage 2 to stage 5.
Other tenants anticipated to maneuver into Jewel Changi Airport, a three way partnership between Changi Airport Group and CapitaLand, embrace American fast-food chain A&W, which is able to re-enter the Singapore market after greater than 10 years.
Shaw Theatres and well-liked Singapore seafood restaurant Jumbo are additionally stated to be on the listing of tenants.
In Singapore, Shake Shack is partnering SPC Group, a global meals company primarily based in South Korea with 30 manufacturers and over 6,000 shops worldwide, together with seven Shake Shack places within the higher Seoul space.
Mr Michael Kark, Shake Shack’s vice-president of global licensing, stated it has plans to launch in Singapore, Shanghai and Manila subsequent 12 months.
He stated within the assertion: “For years, we have been searching for the fitting alternative to enter the Singapore market given its regional significance and we’re thrilled to have found the fitting strategic companion and a perfect launch location.
“Our flagship site will be in the stunning Jewel Changi Airport, home to more than 2,000 trees, harkening back to Shake Shack’s birthplace in NYC’s Madison Square Park.”
Shake Shack first launched in Asia at Tokyo’s Gaien Park in 2015 and has since expanded to incorporate 10 shops in Japan, seven in South Korea and a Hong Kong flagship, which opened in May this 12 months. A second Hong Kong location is deliberate to open at Pacific Place close to the tip of the 12 months.
In Singapore, Shake Shack intends to work with native purveyors and producers to create a one-of-a-kind Shack for the Singapore neighborhood, the agency stated. The menu may even characteristic Shake Shack’s signature gadgets, together with the ShackBurger, Shack-cago Dog, basic crinkle-cut fries, beer, wine and frozen custard ice cream.
Jewel Changi Airport, a 10-storey primarily industrial improvement, is anticipated to open by the tip of March subsequent 12 months.