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Cheers to a festive beer, Food News & Top Stories

Instead of a standard pair of oranges, how about gifting a festive pair of beer bottles this Chinese New Year?

Home-grown craft beer microbrewery Trouble Brewing has teamed up with native illustrator @feedbeng for a specifically designed bottle which incorporates beer kinds resembling its Summer Ale, Dutch Pilsner and American Pale Ale.

All the beers are freshly produced at its microbrewery facility in Tuas, which can also be home to among the huge boys of the brewing world resembling Asia Pacific Breweries.

The bottle labels, that are a nod to the Year of the Dog, come emblazoned with the cheeky design of a canine in a lion dance costume chasing its personal tail.

The $18.88 value of the beer pairs contains supply to the recipients’ doorstep and may be pre-ordered now by way of marketing campaign.troublebrewing.com/c/CNY. They will likely be delivered between Feb 12 and 15, simply in time for the Chinese New Year celebrations.

The collaboration is among the many first few main initiatives for Trouble Brewing, which was established final November by founder and chief govt officer Joseph Barratt. It affords a service, by means of troublebrewing.com, which permits prospects to personalise and customise all the pieces about their beer, from the beer contained in the bottle to the label exterior and the color of the bottle cap.

“The craft beer world has a lot of beer snobs and we’re trying to be the complete opposite of that, so our focus is on drinkability,” says Mr Barratt, 33, who additionally runs a public relations and content material advertising company.

The New Zealander is a journalist- turned-entrepreneur who moved to Singapore in 2010. He began experimenting with home brewing whereas he was in college and says he needed to offer absolutely customisable but sessionable lowin- alcohol beers for all the pieces from home events to particular celebrations resembling weddings.

Helmed by grasp brewer and operations director Barnaby Murdoch, their present vary of lagers, ales, pilsners and stouts contains all the pieces from a blonde ale to a dry stout.

“You can customise the beer as much as you want and be actively involved in the process, so you can make it super hoppy if you wanted to,” says Mr Barratt. “If you want specific hops and we don’t have them on hand, we can bring them in too.”

The beers are brewed in “a pressurised fermentation system that allows you to do micro-brews in 50-litre batches”, he provides.

Other than the beer fashion, one also can personalise the label with one’s company brand, an illustration or a quote. There is often a twoweek turnaround interval to ship the customized beers.

It prices $199 a case for one to 3 instances of 24 bottles every. The value drops to $100 a case if greater than 42 instances are ordered. The better the amount ordered, the decrease the per-case value.

Trouble Brewing additionally sells beer by the keg. For larger-scale occasions, it will probably present a “kegerator” or a fridge that may preserve your beer chilly and dispense it, or perhaps a bar setup. Pricing varies from $220 a keg for one to 4 kegs, to $175 a keg for greater than 100 kegs.

In addition to one-off orders, it additionally gives a subscription service that may ship common batches of beer.

Last month, it labored with city artist Samantha Lo, or Sticker Lady as she is extra broadly recognized, for the launch of her artwork exhibition Progress – The Game Of Leaders. The customised beer bottles, stuffed with Trouble Brewing’s pilsner and summer time ale, featured customized labels which she had designed.

Already, the company is in talks to deliver its mannequin to different markets. “It’s quite an efficient style of brewing, so we’re looking at metropolitan areas such as New York, Canada and Hong Kong,” Mr Barratt says.

“We’ve already secured enough contracts that we’ll have more than a million dollars in sales in our first year.”


More festive beer offers

Here are different Chinese New Year beer offers to snag in time for the festivities.

CARLSBERG

Pick up premiums resembling trolley baggage and audio system whenever you purchase Carlsberg from supermarkets and comfort shops.

With each buy of a 24-can pack of Carlsberg, beneficial retail value (RRP) of $55.30, at supermarkets till Feb 28, or until shares final, prospects are entitled to a trolley bag in crimson or a limitededition camouflage print.

Alternatively, the acquisition of a 28-can pack (RRP of $59.50) comes with a $5 voucher for Bee Cheng Hiang merchandise.

A six-pack of Carlsberg (RRP of $16.40) at 7-Eleven comfort shops comes with a Carlsberg Smooth Draught cushion, whereas a 12-pack Carlsberg carton (RRP of $28.25) at Cheers and Caltex comes with a Carlsberg Smooth Draught speaker.

TIGER BEER

Collaborating with Singaporean artist Dawn Ang, often known as Aeropalmics, home-grown Tiger Beer has launched a limited-edition 24-can pack (from $53.50) and a 30-can festive pack design (from $66.50).

Layering photographs and textures of festive symbols resembling firecrackers, lanterns and a canine for the Year of the Dog, the packs can be found at main supermarkets and comfort shops.

GUINNESS

Sometimes recognized by its different moniker Ang Ji Gao, or Red Tongued Dog, Guinness is celebrating the Year of the Dog by releasing three T-shirts designed with native artists Rachele Ho, Larry Peh and Band of Doodlers.

Every buy of a Guinness CNY Bundle at RedMart at $78.90 comes with a 24-can pack of Guinness Foreign Extra Stout in addition to one of many limited-edition T-shirts. All proceeds from the sale of the Tshirts will go to the native animal welfare group, Exclusively Mongrels.

The 10-can pack of Guinness Foreign Extra Stout can also be obtainable in a limited-edition Chinese New Year design in supermarkets and hypermarkets from $33, whereas shares final.

HEINEKEN

Get Heineken beers and a limitededition, stainless-steel cooler field delivered to as much as two places of your selection from now till Feb 28.

The supply possibility comes with each buy of $150 and above of Heineken merchandise in a single transaction by way of festive.giv.one. These embrace six-can packs, 20-can packs and Heineken threefor-$ 25 draughts, that are solely redeemable at Heineken at Quay 18 @ Lau Pa Sat until Feb 28, from four to 10.30pm every day.

Anjali Raguraman




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