Travellers passing by Changi Airport can now get their fingers on small-batch craft spirits and beers on the obligation free shops, which carry principally ubiquitous mass-market manufacturers.
To have fun the brand new additions and the rise of the craft spirits motion, travel retail big DFS is holding the inaugural version of the DFS Craft Festival from Friday to Oct 31 on the airport’s departure and arrival terminals.
During the six-week-long pageant, travellers can stand up shut with model ambassadors and even the distillers themselves each weekend, in addition to take pleasure in complimentary tastings of greater than 73 gin, whisky and beer manufacturers.
Among them is mixed malt whisky Copper Dog, from the Speyside area of Scotland, now out there in Asia travel retail completely at DFS Changi.
Brand ambassador Jeremy Lee will probably be readily available to information travellers by tastings and reply questions concerning the spirit on Oct 19 and 20.
New-to-market English gin Whitley Neil, together with its distinctly purple- hued rhubarb and ginger gin, can even be launched on the pageant, with model ambassador Simon Roffe main tastings on Friday and Saturday.
MEET THE BRANDS
Enjoy complimentary tastings and meet model ambassadors of craft gin and whisky.
Week 1: Whitley Neil (gin)
Friday and Saturday: 1 to 2.30pm (T4 Departure) and four to five.30pm (T2 Departure)
Week 2: Botanist (gin)
Sept 28 and 29: 1 to 2.30pm (T4 Departure) and 6 to 7.30pm (T3 Departure)
Week three: Tanglin Gin
Oct 5 and 6: 1 to 2.30pm (T4 Departure) and 6 to 7.30pm (T3 Departure)
Week four: Oxley (gin)
Oct 12 and 13: 1 to 2.30pm (T4 Departure) and 6 to 7.30pm (T3 Departure)
Week 5: Copper Dog (whisky)
Oct 19 and 20: 1 to 2.30pm (T4 Departure) and 6 to 7.30pm (T3 Departure)
Week 6: Tanqueray (gin)
Oct 26 and 27: four to five.30pm (T4 Departure) and 6 to 7.30pm (T3 Departure)
The number of manufacturers relies on these with “innovative brewing processes and unique ingredients”, says Ms Brooke Supernaw, group senior vice-president of spirits, wine, tobacco, meals and presents at DFS.
“We particularly take pride in local flavours, ingredients, merchants and producers, which make these brands authentically Singaporean and, thus, appealing to both visitors and locals,” she says.
Local beers like Archipelago and Brewlander are already being offered at DFS shops. DFS can also be the primary travel retailer globally to stock the made-in-Singapore Tanglin Gin.
Other than seeing 62 million travellers cross by Changi Airport yearly, Singapore’s function as a part of the burgeoning craft cocktail motion in Asia is one more reason why DFS selected to introduce the Craft Festival right here.
“Singapore is a pioneer in the craft cocktail renaissance over the past five years, and there has been an explosion in the global craft cocktail bar scene,” Ms Supernaw says.
“Now consumers are primed to take what they know and love home, so that they themselves can experiment and enjoy with their family and friends.”
The Craft Festival follows different spirits-centric festivals held in Changi Airport in recent times, together with 2016’s Cocktail Festival, and the primary version of the Whiskey Festival.
The latter event is now in its third 12 months and was held from May 16 to June 17 this 12 months.
“Every festival introduces 10 to 15 new products, 50 per cent of which are always either Changi-first, Asiafirst or DFS exclusives,” says Ms Supernaw.
“New products are constantly being introduced, but festivals provide the opportunity to showcase a specific category of spirits, in this case, craft spirits.”
All the manufacturers showcased throughout the pageant will probably be out there in-store from Friday.
They can even be offered on iShop-Changi, Changi Airport Group’s ecommerce platform.