LOS ANGELES • The finances for Drake’s video for the track, God’s Plan, was US$996,631.90 (S$1.31 million).
“We gave it all away. Don’t tell the label,” says a message in the beginning of the video.
Indeed, as a substitute of dazzling dance sequences, glitzy backdrops or elaborate storyline for the track, the video simply confirmed one factor – scenes of the Canadian rapper freely giving cash to folks in Miami.
The beneficiaries included struggling households, with Drake, 31, additionally handing out toys to youngsters, scholarships to college students and a cheque to a youth membership.
Drake, the world’s best-selling artist of 2016, additionally paid the grocery payments of each shopper who had been at a grocery store.
He additionally gave US$50,000 to a non-profit organisation that runs a homeless shelter the place he additionally introduced US$150 Target reward playing cards to the 130 feminine residents.
Before the video’s release final Friday, Drake described what he did in it as “the most important thing I have ever done in my career”.
His act was lauded by followers on Twitter.
“If you’ve seen Drake’s God’s Plan video and it didn’t hit your heart, then I just don’t know. That man’s doing it right,” tweeted one particular person.
“Cried reaaaal tears looking at God’s Plan music video. It’s a good life,” a person referred to as Janae wrote on Twitter.
The Grammy-winning singer later issued a problem on his Instagram account, saying “let’s all watch the world be nice to each other even if it’s for 24 hours”.
God’s Plan has held the highest spot on the Billboard Hot 100 singles chart for the previous three weeks.