With beer faucets within the bed room and a fridge of beer within the bathe, plans for BrewDog’s new lodge seem “focused” on eradicating the necessity for motion in pursuit of the subsequent drink. Then once more, for those who actually love beer, this could possibly be the proverbial in a brewery that desires are fabricated from.
The lodge, often called the DogHouse (preempting the situation company will discover themselves when issues get messy), is a part of a serious growth of the Scottish brewery’s headquarters in Ellon, Aberdeenshire. Due to open in early 2019, the 26-room lodge will provide an “immersive” craft beer expertise, with rooms even having fun with views over the brewery itself.
Hop in … artists impression of a bed room on the new lodge
Funding for the lodge has been raised by a crowdfunding initiative launched by BrewDog in 2009. The “Equity for Punks” marketing campaign raised £53m from greater than 73,000 buyers. Those that donated will get precedence reserving on the lodge.
BrewDog is understood for its aggressive advertising and marketing and speedy expansionism and has different plans to develop its beer empire. News of the DogHouse follows the announcement that the company will open its first lodge at its American brewery in Columbus, Ohio. It additionally has plans to construct breweries in Australia and China, in addition to 15 new craft beer venues within the UK and a devoted craft beer TV community.
Tap time … design for the bar space
BrewDog co-founder James Watt mentioned: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda and now we are finally able to realise that dream, right here at our HQ.”
He added: “This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer nirvana.”