Fashion maison Fendi is celebrating its decades-long relationship with the silver display screen within the type of a digitally-savvy exhibit in Rome. Dubbed ‘Fendi Studios,’ the exhibition revamps the Palazzo della Civiltà (the model’s official headquarters since 2015) right into a sequence of interactive units devoted to movies to which Fendi contributed. Along with viewing priceless Fendi items up shut, guests can playfully recreate scenes from films that prominently characteristic bespoke costumes and equipment crafted by the luxurious line.
The Instagram-worthy ‘Fendi’s Adventures in Tenenbaumland,’ for instance, boasts a mirrored hall with screens relaying a scene from Wes Anderson’s The Royal Tenenbaums. In the next room Margot Tenenbaum’s (Gwyneth Paltrow) famed, toffee-coloured mink trench is on show. Inspired by cinema’s well-known automobile scenes, ‘Easy Riders’ invitations you to climb right into a glossy crimson Alfa Romeo Spider – an identical to the one immortalized in The Graduate – and, due to a inexperienced display screen backdrop, headline your very personal brief movie.
Femme Fatale, The Devil Wears Prada, The Grand Budapest Hotel, and Evita are also spotlighted within the immersive installations. The expertise culminates in a pop-up cinema, full with a classic Italian ticket kiosk, that screens films highlighting Fendi’s customized creations, like Woody Allen’s Blue Jasmine and Martin Scorsese’s The Age of Innocence.
Fendi designs have appeared in the whole lot from New-Wave to Hollywood blockbusters, starting with Luchino Visconti’s 1974 movie Conversation Piece. The decadent marchesa, performed by Silvana Mangano, clothes virtually completely in Fendi fur jackets. Collaborations with Federico Fellini and different heavyweight administrators adopted.
‘Fendi Studios’ opened throughout Rome’s Film Festival within the fall of 2017 and runs till 25 March. Admission is free however seats to film screenings have to be booked upfront on-line.
By Alexandra Bruzzese