Google Reveals What Searchers Wanted in 2017 | Search Tech

The iPhone eight and iPhone X ranked No. 2 and No. three respectively in total searches on Google this yr, and No. 1 and No. 2 respectively within the client tech search class on the
Google Trends Year in Search 2017 checklist launched Tuesday.

Bitcoin ranked No. 2 in world news searches, and “how to buy bitcoin” ranked No. three amongst how-to searches on Google in 2017.

The Nintendo Switch, Samsung Galaxy S8, and Xbox One X have been the third, fourth and fifth most regularly used client tech search phrases.

The lists are based mostly on search phrases that had a excessive spike in visitors in 2017 as in comparison with 2016.

“Those issues that directly touch the consumer, or are perceived to do so, will rise in search popularity,” stated Michael Jude, analysis supervisor at Stratecast/Frost & Sullivan.

A Few Surprises

The findings “probably correlated with the marketing budgets of the various vendors,” Jude advised TechNewsWorld.

However, “I would have thought that some of the tech services — connected home stuff, automatic backup services, etc. — would have made the list,” he stated.

The inclusion of the Nintendo Switch got here as a shock to Rob Enderle, principal analyst on the Enderle Group.

“I would’ve thought handheld gaming-focused devices went obsolete years ago,” he advised TechNewsWorld.

Nintendo “has proven that they have a unique ability to bring concepts back from the dead,” Enderle famous. The Nintendo Switch “looks like a crippled tablet in that it doesn’t support things most tablets do, but folks really like it as a dedicated gaming device.”

Given the tie-in of Lenovo’s Star Wars: Jedi Challenges smartphone-powered augmented actuality headset to The Last Jedi, Enderle thought it would make the checklist, however “I expect it came out too late to get enough search volume to move ahead of the Xbox X or any of the smartphones,” he stated.

Still, the AR headset, which is suitable with some iPhones and Android telephones, “is selling very well and will go through updates — so watch it for next year,” Enderle predicted.

The Bitcoin Boom

“Bitcoin has been hyped tremendously in the press as everything from the next universal currency to a hedge against government debt default,” Frost’s Jude stated. “It’s no wonder that the general public is starting to take notice.”

Interest in bitcoin and different cryptocurrencies is surging, and numerous commentators and traders predict bitcoin’s value might shut in on the $1 million mark.

The Chicago Board Options Exchange launched buying and selling in bitcoin futures Dec. 10 with the ticker image “XBT.” Trading was halted twice that day because the futures surged.

The CBOE’s bitcoin futures fell 10 % Wednesday, triggering a two-minute halt to buying and selling.

The Chicago Mercantile Exchange will launch bitcoin futures buying and selling on Dec. 17.

“Stories of people starting with (US)$100 of bitcoin and ending up multimillionaires likely contributed to the massive feeding frenzy on the cryptocurrency right now,” Enderle recommended. “Anything that looks like a valid get-rich-quick path will almost always get a lot of attention.”

Search Stats as Predictors

Search consequence statistics may point out future traits, however given the rapidity of technological change, which may not maintain much less true for tech merchandise.

Google’s 2017 search phrases checklist “indicates point trends and shows that Apple still has a huge base of loyal buyers,” Enderle stated.

“It shows that in 2018, folks will likely get excited about anything that looks to make them rich, and they likely will still have an affinity for hot consumer devices,” he added.

The search phrases checklist “is a good bellwether, but you can’t really predict far into the future with it,” Enderle stated. “People are mercurial in this regard, and what’s hot this month may every well be anything but next month.”

Richard Adhikari has been an ECT News Network reporter since 2008. His areas of focus embrace cybersecurity, cell applied sciences, CRM, databases, software program growth, mainframe and mid-range computing, and utility growth. He has written and edited for quite a few publications, together with Information Week and Computerworld. He is the writer of two books on shopper/server expertise.
Email Richard.

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