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Jacinda Ardern asks why New Zealand is left off world maps in new tourism marketing campaign | World news

New Zealand is aiming to crack the thriller of why it’s usually left off world maps, as a part of a brand new tourism marketing campaign that includes prime minister Jacinda Ardern.

The #getnzonthemap marketing campaign options Ardern and Flight of the Conchords comic Rhys Darby in a two-minute video exploring why the nation is frequently left off maps of the globe.

“We’re a bit of a fiddly looking shaped country, a bit like a half-eaten lamb chop. Perhaps people are just leaving us off, thinking we’re a mistake?” Darby tells Ardern within the video.

Despite the global reputation of the nation’s prime minister and the nation’s lengthy affiliation with hobbits and Middle Earth, the video reveals the nation repeatedly been left off maps, together with at The Smithsonian Natural History Museum, Central Park Zoo, Starbucks and Ikea.

In the video, Darby jokingly refers to Ardern as “your majesty”, “your highness”, “Cindy”, and “my lady” and explores the notion that there’s a “big conspiracy going on” to obscure the island nation.

New Zealand is positioned within the South west Pacific ocean, 2,000km from Sydney, 2,000km from Antarctica and home to four.7 million individuals.

A reddit thread devoted to recording incidents the place New Zealand is left off global maps has almost 30,000 subscribers, and final yr the BBC vox-popped Londoners asking if they might determine which nation was lacking.

Very few have been capable of spot New Zealand’s absence.


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