It’s a way of life model recognized for its minimal stationery, clothes and homeware, however now Japanese retailer Muji is taking a step into hospitality – with the opening of two lodges in China.
Designed to mirror the aesthetic that underpins its merchandise, the Muji Hotels intention to “provide a space supporting both body and mind while away from home”.
In an announcement it stated it “seeks to provide a physical experience of the Muji philosophy through the sensation of towels, the placement of outlets and light switches, restaurants and menus, space, and more”.
The diner at Muji’s Shenzhen resort
The first resort will open within the metropolis of Shenzhen, in south-east China, on 18 January and can have 79 rooms with a Muji diner and, in fact, Muji shops on the second and third flooring. On 20 March, a second resort might be open in Beijing’s outdated metropolis, with 42 rooms a restaurant and bookshop, in addition to a Muji retailer. Doubles within the lodges will begin at £108 an evening B&B.
Muji isn’t the primary client model to make a foray into the resort sector. Swedish homeware titan Ikea opened a resort in Älmhult, southern Sweden, in 2016, whereas the Yo! Sushi chain launched quite a few pod lodges, referred to as Yotels, beginning in 2007.