New Road Hotel, London: ‘Smart, fun … and part of the local story’ – overview | Travel

Everything you want and nothing you don’t. That’s the USP of this new resort in a former 1950s textile manufacturing facility in London’s Whitechapel. But that may be a little disingenuous: all you actually need is a cushty mattress and someplace to bathe. The New Road Hotel truly presents all kinds of issues nobody actually wants however that are cool, stunning or enjoyable.

To anybody unfamiliar with this little bit of east London, the stroll from the tube is an eye-opener. Whitechapel market feels extra like downtown Chittagong, with Bangladeshi girls sniffing on the new season’s mangoes and stall holders shouting their wares in Bengali or expertly flipping bubbly parathas on iron tawa griddles. Yet looming over all of it is the City of London, with the Gherkin within the foreground.

The sensible resort, with its 79 industrial-chic rooms, could seem a wierd distinction with low-cost clothes and £three.50 biryanis however it’s a part of the identical story. The resort is owned by three Bangladeshi brothers, Monsur, Masrur and Moksud Malik, whose father moved to Britain within the 1960s and had a manufacturing facility job on this very constructing. By 2011, when the brothers determined so as to add it to their property empire, it had lain empty for greater than a decade.

The resort’s cocktail bar

While beneath no illusions concerning the lives of immigrant rag commerce staff in 1960s Britain, I like the best way unique options – giant steel home windows, outdated hearth doorways, works-style signage – add character to the design. Parquet from the manufacturing facility workplace flooring decorates the foyer wall and lifts.

The top-floor “Loft” rooms have a number of house and skyline views – at a worth. We’re in a smaller “Warehouse” room – one step up from the “Pocket” rooms: it’s compact however the absence of belongings you don’t want saves house. No wardrobe, only a nifty desk/dressing desk with hanging house. No mini-bar, there’s a “snack station” upstairs. No cellphone, however a WhatsApp quantity for reception. No iron – there’s an ironing station on the third flooring. The lack of a kettle bothers me: I do want a morning cuppa – with out having to dress and stroll out to the free drinks machine. There are Laufen fittings and a beautiful rain bathe within the glass-walled moist room, although.

The smartest thing is the mattress, or relatively the two-metre-square sleeping platform that takes up a lot of the room

The smartest thing is the mattress, or relatively the two-metre-square sleeping platform that takes up a lot of the room, with headboard-style padding on three sides. Only a few giants would actually “need” such a mattress but it surely’s a enjoyable characteristic: we lounge one facet twiddling with the wall-mounted sensible TV earlier than dinner however change spherical at night time so our heads are beneath the window, and nobody has to climb over the opposite to get out.

Bedroom at the New Road Hotel, Whitechapel, London

The said purpose is for company to not keep of their rooms however mingle in communal areas: the first-floor video games room, second-floor library and top-floor yoga room. These are all fairly small, nevertheless, and as we have to stroll by way of the library to get to our room we really feel unhealthy for the laptop computer staff in there.

The open-plan floor flooring is a spacious and pleasing social zone, although. The Cereal Grind cafe within the entrance apes Shoreditch’s Cereal Killer cafe (it’s standard with sweet-toothed, alcohol-avoiding younger Muslims – although who “needs” to pay £three.50 for a bowl of cereal?). It flows into the cocktail bar, the place barman Diogo does me a killer Singapore sling however there are additionally fancy mocktails. And on the again is the Marco Pierre White Chop House. The superstar chef isn’t in there, in fact, however helped devise the menu and sourcing of Irish beef.

Steak dish from the hotel’s Marco Pierre White Chop House menu. New Road Hotel, Whitechapel, London.

Steak dish from the resort’s Marco Pierre White Chop House menu

We’ve invited our carnivorous son alongside for dinner, to offer that menu exercise. My starter quail’s eggs on mushroom duxelles (£eight.50) are completely delicate and heat, and son polishes off his mackerel brandade (£7.95) saying: “I’d love to take a pot of that home. They should sell it.” Husband’s “cappuccino” of untamed mushrooms (£6.95) is much less profitable: foamy stuff feels a bit final century.

There’s loads of fungi round: an entire (vegetarian) part on the menu is labelled “wild mushrooms”, from which I have lasagne (£13.50) with completely truffle-oiled leaves. Husband’s fish pie (£17.50) is a retro affair with piped peaks of mash and a little bit pot of peas. The steak is the factor although, and the hungry lad appreciates his chewy however fine-flavoured deep crimson rib-eye (£26.95), and pronounces the triple cooked chips “fabulous”. And in fact we didn’t “need” desserts (from £5.50) – two between three – of burnt cream and sticky toffee pudding.

The New Road Hotel’s Cereal Grind cafe, London.

The New Road Hotel’s Cereal Grind cafe

It’s solely at breakfast that I realise that with out making a giant deal of it, the resort is pork-free – as could be anticipated given its setting and house owners. The full English comes with turkey rashers and beef sausages. (I’m glad it’s licensed, although: dinner would have been poorer with out the great Côtes du Rhone home crimson.)

The new Royal London Hospital opened over the highway in 2015 however redevelopment of the present, listed buildings – nonetheless boarded up – will alter the character of this vibrant space. The New Road resort, useful for the City, Canary Wharf and City airport, with reasonably priced rooms (for London), brings in new choices and new clientele, whereas staying delicate to native tradition. How many neighbourhoods would say they don’t want that type of factor?

• Accommodation was supplied by New Road Hotel, doubles from £99 room-only, 020-3019 8710,

Ask a neighborhood

Steve Gellet, supervisor, The Stable cider and pizza bar, 16-18 Whitechapel Road,

interior of the Museum of Childhood Bethnal Green East London Tower Hamlets, UK.

Museum of Childhood. Photograph: Mike Booth/Alamy

• Drink
The melting pot nature of this little bit of London is greatest seen at our native free home, Indo. It has good beers and whereas it’s quiet through the day, at night time it’s full of vacationers and locals, and has common dwell music.

• Eat
For brunch or lunch, head to Grounded Coffee Company at 9 Whitechapel Road. The veggie and pork-free breakfasts, omelettes and flatbreads are pretty much as good because the espresso. Tayyabs restaurant on Fieldgate Street is justly well-known however the tandoori lamb chops at Needoo, additional down New Road, are pretty much as good – and it’s a lot much less busy.

• Do
The Whitechapel Gallery up the highway may be very trendy and up to date however you do have to pay for its extra fascinating exhibitions. For a free go to, the V&A Museum of Childhood is a brief stroll away in Bethnal Green, with historic toys and prams which can be in all probability of extra curiosity to adults than kids.

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