Fans of Rome can get a style of the Italian vogue and cultural capital on the new Fendi pop-up kiosk at Ion Orchard.
The designed-in-Italy kiosk – a reinterpretation of the Roman-style classic newsstands found in a typical sq. within the coronary heart of Rome – opened yesterday night as a part of the opening celebrations for the luxurious model’s fourth retailer in Singapore.
The octagonal darkish inexperienced construction, a basic form for conventional Roman newsstands, options supplies impressed by residences within the metropolis, akin to brass, rosewood, velvet and parquet wood flooring. Luminous Fendi logos adorn its exterior.
In Singapore, the kiosk will function the lads’s collections, with a concentrate on luggage and equipment akin to bag charms, small leather-based items and sun shades. Guests may also take home free postcards.
The travelling pop-up retailer will stay in Singapore till Feb 15 earlier than moving on to Siam Paragon mall in Bangkok.
Fendi’s kiosk is in keeping with the pop-up pattern that global luxurious vogue homes have been adopting in recent times. Chanel and Louis Vuitton lately launched pop-up ideas in Singapore to a lot fanfare.
Ms Clara Goh, advertising and communications director, South-east Asia for Fendi, says that the pop-up idea is a singular strategy to convey collectively conventional Roman tradition and vogue.
Fans of the model will observe that the brand new Fendi boutique affords a refreshed retailer idea, showcasing the furs that the model is understood for. Large swatches of vibrant furs are framed as artwork items and one body has hinges permitting the fur to be flipped over to indicate the craftsmanship that goes into the design and manufacturing of every handmade piece.
This may even be the primary boutique in Orchard Road to showcase the model’s total males’s assortment, together with ready-to-wear, footwear, leather-based items and equipment.
To have fun the brand new retailer’s opening, Fendi has created a Singapore unique Mini Peekaboo bag in velvet, that includes a tapestry weaving sample in addition to the signature Fendi whipstitch detailing.
Only six items of the bag, which retails at $10,100, will likely be out there right here.
Home-maker Kiran Kaur, 39, who was purchasing on the mall, says the kiosk has piqued her curiosity.
“I would be keen to check it out when it is open,” she says. “It has a lot of interesting design details and it reminds me a lot of the many newsstands that I saw when I was travelling in Rome with my family.”