NEW YORK • The new colonel is a lady.
Fried rooster chain KFC has picked nation singer Reba McEntire to look as Colonel Sanders in its newest advertising marketing campaign, the primary time a lady is portraying the mascot who honours the restaurant’s founder, Harland Sanders.
In latest years, KFC has tapped male actors, together with Ray Liotta and Rob Lowe, for the function.
Now, with the talk about gender range touching industries from Wall Street to Hollywood, KFC has shifted course because it rolls out ads touting its new smoky mountain barbecue rooster.
The company mentioned it picked McEntire as a result of she “embodies the brand”. “We’ve been publicly talking for a while about the fact that anyone who embodies the spirit of the colonel is qualified to play this role,” mentioned the chain’s chief advertising officer Andrea Zahumensky.
McEntire, 62, mentioned the transformation, which sees her carrying a wig and sporting a goatee, took hours.