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Rent-a-shelf at this boutique flea market in Zurich

At Marta Flohmarkt in Zürich, Switzerland, the décor is altering as typically because the distributors as this distinctive idea retailer seems to be to show the normal flea market right into a boutique expertise.

Zurich is home to a brand new idea in retail. Image by Marta Flohmarkt/Raisa Durandi

The concept is straightforward: anyone can lease a shelf right here on a weekly foundation and produce no matter merchandise they wish to promote. Private sellers are as welcome to flog their wares as small manufacturers, however for the client it means an entire lot of selection. Marta Flohmarkt can now promote something from secondhand garments and footwear to classic radios and kitschy granny tea units—no matter distributors suppose will fly off the cabinets. The retailer doesn’t take fee, however is financed solely by the lease collected for the shelf house.

You can lease a shelf right here by the week. Image by Marta Flohmarkt

‘These first four months have been great,’ says proprietor Myrielle Hambrecht, chatting with Lonely Planet. The store’s cabinets are all at the moment rented out, however not like an precise flea market, the seller doesn’t have to be round to promote their wares. Instead, a gross sales assistant works the store flooring retaining monitor of costs on a central database. For Hambrecht the shop is a option to struggle again on throwaway tradition. ‘Everyone keeps talking about sustainability. For me the most sustainable product is the one that already exists,’ she says.

Marta Flohmarkt just isn’t like a standard flea market. Image by lechatnoir/Getty Images

Hambrecht bought the thought for the store in Finland. ‘In Finland it’s ordinary to search for items at secondhand retailers, as a substitute of shopping for all the pieces model new.’ With her associate she toured large rent-a-shelf flea markets that crammed entire storage halls and so they knew they wished to open one thing related in Zürich.

The store is positioned in a catchy inexperienced constructing at Lukashof, simply off Langstrasse, which helps communal dwelling with a shared courtyard backyard and a soon-to-be-opened café. ‘We don’t wish to satisfaction ourselves an excessive amount of in our contribution to the well-being of the neighbourhood,’ says Hambrecht, ‘but I do see that we get a great mix of customers and vendors in our store, and how people of very different backgrounds come together here and interact. And I love that I can help to create this familiar, neighbourly atmosphere.’

Words: Claudia Peter




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