LOS ANGELES (REUTERS) – Pop star Rihanna urged followers on Thursday (March 15) to delete Snapchat after the social media app ran an advert making enjoyable of her 2009 beating by the hands of then boyfriend Chris Brown.
Shares of Snap, the company that makes the app, have been down four.7 per cent in buying and selling on Thursday.
“SNAPCHAT I know you know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!,” the singer wrote on Instagram on Thursday.
“You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!” she added, referring to home violence.
“Shame on you. Throw the whole app-oligy away.”
The Wild Thoughts singer, 30, was talking out after Snapchat earlier this week apologised and took down an advert on its platform for a web-based game known as Would You Rather! which confirmed photos of Rihanna and Brown with the captions “Slap Rihanna” and “Punch Chris Brown”.
R&B singer Brown pleaded responsible to assaulting Rihanna in 2009 in an incident that made headlines across the world when a photograph of her bruised face was launched.
Snapchat mentioned in a press release earlier this week that the advert “was reviewed and approved in error, as it violates our advertising guidelines” and was eliminated on the weekend.
The company didn’t instantly reply to a request for touch upon Rihanna’s posting.
Rihanna’s feedback have been the most recent unhealthy press for Snapchat. Its shares lost about US$1.5 billion (S$1.9 billion) in market worth in February after social media superstar Kylie Jenner, who has as many as 105 million Instagram followers, tweeted that she didn’t just like the Snapchat web site’s redesign.
Dozens of followers on Thursday tweeted that they have been following Rihanna’s name to delete the Snapchat app.
“Rihanna let them KNOW. RIP SNAPCHAT,” tweeted a consumer with the Twitter deal with @loveonthebrain.
“y’all thought kylie killed snapchat, but rihanna dragged it to the grave! RIP september 2011-march 2018,” tweeted a consumer known as cozy spice.