In a brand new idea retailer curated by himself and his three sisters, Icelandic musician Jónsi Birgisson, finest often called the frontman of Sigur Rós, composes soundscapes and perfumes to attract within the clients.
The beautiful retailer, occupying a 19th-century wood home in Old Reykjavík, is known as ‘Fischer’ after the constructing’s first resident, a Danish service provider stated to have imported the primary pineapple to Iceland.
Late final yr, the home stood empty after Jónsi relocated his recording studio. Meeting up in Reykjavík one evening, the brother and sisters started brainstorming attainable venues for the historic home. “Like so often, the idea came up over red wine – somewhere between the second and third bottle,” says co-creator Lilja Birgisdóttir.
The 4 siblings – Lilja, Jónsi, Ingibjörg and Sigurrós (the world-famous band was named after her) – share a background in artwork and every have a hand within the distinctive Fischer product line on provide within the retailer – a product line so widespread that after the opening week, the hand-crafted stock ran out and so they needed to shut for a short time.
The store’s idea is to play with all of the senses: company see paintings, hear distinctive ethereal soundscape and scent candles, natural teas and perfumes sourced with a pure Icelandic aromatic. “We want to create a holistic experience,” Lilja stated, emphasising that on one hand the shop is an artwork house.
The expertise is accomplished with a go to down the basement (accessed by the store’s counter) the place Jónsi reveals a hidden expertise as skilled perfumer. His fragrance organ – the standard desk utilized by perfumers to organise their aromatic supplies – is within the nook of this underground lab.
His sisters sampled all his fragrance earlier than deciding which one to bundle on the market. They agreed on “Fischer 23”, produced from 48 completely different aroma oils. “It has the elements of Iceland somehow,” Lilja says.
Words: Egill Bjarnason