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Towel wars over? Thomas Cook gives sunbed reserving for £22 | Business

Customers will have the ability to select their most well-liked spot from a map giving particulars of solar and shade

People sunbathing around a hotel pool

Thomas Cook mentioned clients prepared to pay €25 (£22) will have the ability to e book a selected sunbed for his or her holiday.
Photograph: Dave Thompson/PA

Is this the top of the battle for the sunbed? Thomas Cook is providing holidaymakers the prospect to pre-book solar loungers, eliminating the necessity for the daybreak sprint to the pool to bag one with a towel.

For €25 (£22), clients will have the ability to e book a selected solar lounger for his or her whole holiday. The Anglo-German company says it’s the UK’s first bundle holiday agency to supply this service, which it’s trialling at three inns in Lanzarote, Gran Canaria and Fuerteventura from the top of February.

Customers will obtain an e-mail six days earlier than departure asking in the event that they want to select their sunbed prematurely. They will have the ability to select their most well-liked spot on a pool plan that includes a compass to assist them work out what time of the day areas can be within the solar or shade.

It means households can decide a number of sunbeds collectively, though the associated fee will rise because the €25 payment is per lounger.

Thomas Cook plans to supply pre-bookable sunbeds at 30 inns this summer season. Between 10% and 20% of a resort’s sunbeds can be bookable to make sure there are sufficient accessible for these who don’t wish to e book.

The Thomas Cook UK managing director, Chris Mottershead, mentioned: “Traditional package holidays are a thing of the past. Holidaymakers today want to personalise their package, mixing and matching the elements that best fit their needs and lifestyle.”

Travel corporations obtain quite a few complaints from clients unable to make use of resort sunbeds as a result of many are reserved by individuals leaving towels, books and different belongings on them.

A separate service permitting clients to pick their resort room earlier than the beginning of their journey attracted greater than 10,000 bookings throughout a trial part final yr, Thomas Cook mentioned. It can be accessible in 300 inns this summer season and price €30 per room.


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