US Millennials choose reserving accommodations over AirBnB

A brand new report on the way forward for US millennial travel has revealed that millennials nonetheless choose taking place the normal route of reserving accommodations somewhat than Airbnbs. The report from Resonance Consultancy, main advisors in actual property and tourism, surveyed greater than 1500 travellers on their travel preferences from accommodations to timeshares to residences and luxurious resorts.

Less than 25% of millennials mentioned they prefered Airbnb over accommodations. Image by GettyImages/Ascent/PKS Media Inc.

Despite Airbnb’s advertising technique in direction of millennials the report found that though 52% of respondents mentioned that they frequently or often use providers like AirBnb, this isn’t their most popular lodging kind. Airbnb’s home-sharing service has expanded in 65,000 cities however simply 23% of millennials mentioned short-term house or apartment rental was preferential.

“Findings in the 2018 Future of Millennial Travel Report are contrary to the prevailing belief that hotels are in trouble with younger travelers who prefer home sharing,” mentioned Chris Fair, president of Resonance Consultancy.

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Millennials are seen to be ‘the fastest growing tourism demographic’.  Image by GettyImages/Compassionate Eye Foundation

At the highest of the checklist when it comes to choice have been accommodations, resorts and staying with family and friends in addition to luxurious accommodations.

The report notes that “the most-preferred accommodation type cited is a full-service hotel or resort. As in: a business with many rooms, a lobby and someone to speak with in person immediately if there’s a bachelor party next door or your key doesn’t work”. It factors out that “the proximity of personal staff assistance at any time” is advantageous to hoteliers. “A hotel’s ability to reflect and channel its surroundings, then, matters more than ever”.

Millennials who are dubbed within the report because the “fastest growing tourism demographic” are categorized right here as U.S. residents between the ages of 20 and 36 who’ve taken an in a single day holiday at the very least 75 miles from home up to now 12 months. According to the report, millennials are anticipated to spend US $200 billion on travel in 2018 alone.

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