Moleskine are increasing their glossy and minimalist type past the world of stationery with the opening of a string of cafes across the world. Combining the odor of recent espresso and the aroma of recent paper is bound to set stationery lovers’ pulses racing!
Following the profitable opening of the primary Moleskine Café in Milan, the place the model was initially based, the idea will now be rolled out globally with the following cafe opening in Beijing this week. Cafes are then deliberate to spring up in Hamburg, London and New York. Menus will mix Italian and cuisines native to every metropolis, fine-tuned by the resident cooks.
The enterprise is a model new format that reinterprets the idea of the café littéraire for the trendy world. Mixing components of a café, artwork gallery and store, it goals to supply a inventive and provoking house, encouraging creativity.
The cafés will replicate the attractive design ethos of the Moleskine world: important, clear and timeless aesthetics with a up to date palette of impartial colors. The house can even characteristic an space the place café guests should buy, and flick thru the ecosystem, of Moleskine objects and merchandise. There can even be particular sections devoted to exhibitions of architects, designers, illustrators and movie administrators’ work in addition to scheduled occasions, talks and workshops at every café.
Lorenzo Viglione, CEO of Moleskine, says: “we are very excited for the expansion of our Moleskine Cafés across the globe. It is an important milestone and reflects the Moleskine philosophy of nurturing platforms for creative living. The café will offer both brand lovers and those new to us a unique experience, bringing a new perspective to the retail experience by blending cultural content, coffee, food and shopping, in an environment that is uniquely Moleskine. We are grateful for all the support and affection the brand has received, this is a wonderful opportunity to give back and continue our mutual journey together with these cities.”