The drive alongside E11/Sheikh Zayed Road between Abu Dhabi and Dubai has simply turn out to be a complete lot extra attention-grabbing now drive-by artwork gallery has popped up there. Courtesy of Louvre Abu Dhabi and Abu Dhabi Media, the Highway Gallery has launched on billboards alongside the busy freeway in celebration of the UAE Innovation Month.
The 9 x 6 metre billboards present artworks from Louvre Abu Dhabi at 10km intervals on the E11 highway. How it really works is that vehicles move a set off just a few metres earlier than they encounter the billboard. If the automotive radio is tuned to any of the three radio stations partnering on the undertaking – Radio 1 FM (100.5 FM), Classic FM (91.6 FM) or Emarat FM (95.eight FM) – a 30-second audio clarification on the art work written by Louvre Abu Dhabi curators performs on the radio. This contains the piece’s title, artist, approach, context and outline.
The Highway Gallery artwork initiative is a part of the Department of Culture and Tourism and Louvre Abu Dhabi’s wider programme to extend cultural engagement within the Emirate and construct an viewers for artwork. It goals to deliver native audiences and residents into the museum, and in addition to bolster artwork’s function in elevating on a regular basis life into one thing stunning and memorable. Those behind it additionally really feel that the initiative is entertaining and educating for the driving force, and for youngsters in the event that they’re within the automotive. The artworks on show embrace Vincent Van Gogh’s Self-Portrait 1887 and La Belle Ferronniere (1495-1499), the primary work by Leonardo da Vinci ever proven within the Emirates.
The Highway Gallery runs till mid-March, and will be seen when driving from Dubai to Abu Dhabi on the E11/Sheikh Zayed Road. For additional data, see right here.