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‘Hands off our Irn Bru’ – Scots vent fury at sugar lower in fashionable drink

EDINBURGH (Reuters) – It’s often called Scotland’s second nationwide drink, however a change within the secret recipe for Irn Bru, a sticky-sweet fizzy beverage prized as a hangover remedy, has prompted outrage amongst its many devotees.

FILE PHOTO: A bottle of Irn-Bru is seen in Edinburgh, Scotland May 2, 2014. REUTERS/Suzanne Plunkett/File Photo

Once bought underneath the macho slogan “Made in Scotland from Girders!”, the drink was really 10 % sugar. But producer AG Barr (BAG.L) has determined to halve that to make Irn Bru much less weak to new anti-obesity rules and better taxes.

Ryan Allen, who described the drink as a “national treasure”, is behind an internet petition calling on the company to reverse its resolution. “Hands off our IRN BRU” has greater than eight,000 supporters.

“I believe that a responsible adult should have the choice as to what poisons they want to put in their body,” he informed BBC radio, including that he had stockpiled the basic model.

“I’ve got 24 glass bottles in my loft that will do me for emergencies.”

FILE PHOTO: A boy drinks a can of Scottish soda, Irn Bru, as he and different members of the Kelso pipe band put together to play within the Flodden Border Relay in Kelso, southern Scotland September 5, 2013. REUTERS/Toby Melville/File Photo

AG Barr, primarily based simply outdoors Glasgow, stated final autumn it might lower the quantity of sugar in Irn Bru firstly of 2018 to only under 5 grams per 100 ml from 10 grams.

That adopted a British government resolution to impose a levy on makers of sugary drinks. Replacing among the sugar with sweeteners will take Irn Bru out of the highest tax band and cut back its calorie rely to about 66 from 140, the producer stated.

For Allen, the world is a tricky sufficient place with out messing along with his favorite tender drink.

“It’s … well known to alleviate the effects of a hangover and is many a persons’ craving, saviour or go-to drink after a night on the tiles,” he stated.

“I think to deny people in that condition their crutch would be a crime.”

Reporting by Elisabeth O’Leary; Editing by Alistair Smout and Robin Pomeroy

Our Standards:The Thomson Reuters Trust Principles.

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