As curiosity round Bikram yoga grows – that’s, a sequence of 26 yoga postures practised in a heated room – two British business companions had an thought that might disrupt the wellness business by bringing sizzling yoga to the plenty.
Childhood mates Max Henderson and Nick Higgins got here up with the concept to create the world’s first transportable sizzling yoga studio in a Clapham pub, eager to unfold the concept Bikram was a welcoming place for everybody, regardless of their means. “People are becoming more aware of the different styles of yoga and more understanding of the fact that there really is a yoga class for everyone,” Hotpod Yoga Managing Director Max Henderson informed Lonely Planet. “People don’t just expect it to be incense and chanting anymore, and that’s certainly helping attract a wider audience.”
Henderson, a former administration guide, joined forces with yoga trainer Higgins to conceptualise a spot the place individuals had been free to apply yoga away from the concept of a perfection-seeking, wellness-chasing very best it has grow to be synonymous with. Or as he places it, “we attend to the 99%, not just the 1%.”
With intent for global growth, the duo created a mannequin which may very well be franchised. Thus, Hotpod Yoga is now Europe’s largest yoga company, with 40 plus custom-created inflatable pods situated across the world. Henderson defined that every subsequent location opened beneath the Hotpod Yoga model, is actually empowering a brand new wellness startup whereas fostering a wider neighborhood.“We wanted to create a business model that could transform yoga enthusiasts, yoga instructors, and yoga entrepreneurs into business owners supported by our infrastructure, our best practice and our brand,” Henderson stated.
The cocoon-like studios can now be found in locations equivalent to Introducing Hotpod Yoga – an revolutionary cell Bikram studio ‘blowing up’ close to you, Bucharest, Berlin, Dublin, Amsterdam, and Lisbon. Each mini-studio is heated to 37 levels and might match as much as 20 yogis. Think of an inflatable bouncy fort with a flat flooring, and also you’re on to the correct thought.
Pods have additionally ‘popped up’ at UK music festivals, on Austrian ski slopes, and at company occasions for the likes of Harrods. With such excessive curiosity, Henderson and Higgins have even expanded their providing to incorporate a yoga trainer coaching course at their Brixton, London location.
Due to their smaller studio area, reserving prematurely is important. Drop in charges and sophistication bundles are all accessible for every location on-line.
Globetrotters can even check out sure studios through the Classpass app, a no-commitment exercise app for health fans on the go. With a resoundingly optimistic common consumer evaluate of four.7 stars out of 5, it appears they actually delivered on their promise of “yoga designed for real life.”