LOS ANGELES • Rapper Jay-Z launched a music video final Friday that options him addressing the ache of infidelity as he seems in a confessional sales space reverse his spouse Beyonce.
Set partly in a church and likewise that includes the couple’s five-year-old daughter Blue Ivy as a transformative American chief, the Family Feud video pays tribute to household ties and feminine empowerment.
Within an hour of its release, it was the highest trending merchandise on Twitter.
“We all lose when the family feuds,” Jay-Z sings.
“A man that don’t take care of his family can’t be rich.”
The video is the most recent from his hit album four:44, by which he responds to allegations of dishonest revealed by Beyonce in her 2016 Grammywinning album Lemonade. It briefly reveals an unidentified couple having intercourse, till the lady stabs the person within the again.
Jay-Z, 48, confirmed in a New York Times interview in November that he had been untrue to Beyonce, 36, earlier of their nine-year marriage.
four:44, his soul-baring album on love, life and social points, was extensively seen as an apology to her. The couple, one of many richest and most influential within the music trade, have reconciled and he or she gave start to their twins in June.
Heavy on symbolism, the eightminute Family Feud video reveals the musician strolling right into a church holding the hand of a white-clad Blue Ivy and taking a seat within the confessional sales space.
Beyonce, wearing a black, priestess-like gown, watches silently from a pulpit and later sits listening on the opposite facet of the confessional display.
Directed by film-maker Ava DuVernay, the video additionally envisions a future by which a grown-up Blue Ivy and different girls of color, portrayed by actresses Mindy Kaling, Rosario Dawson, America Ferrera, Thandie Newton and Niecy Nash, seem to rule the world.
It doesn’t explicitly depict Blue Ivy as United States president, however shortly sparked chatter on-line.
“President Blue Ivy 2050. #FamilyFeud. I’ll be 79 when I cast this vote,” hip-hop drummer and producer Questlove wrote on Twitter.
Jay-Z has a number one eight nominations for the Grammy Awards this month, together with the highest prizes of Album, Song and Record of the Year.
REUTERS, AGENCE FRANCE-PRESSE