At the tip of May, the neighbourhood of Marvila in Lisbon will welcome a brief three-month exhibition with the motto “Say yes to Happiness”. The Sweet Art Museum is the primary pop-up digital museum in Europe totally devoted to happiness.
It might be organised in several theme rooms with interactive and digital experiences and can embody an official merchandise retailer. Although a lot of the particulars are being saved underneath wraps for now, it has been revealed that the SAM will have an enormous pool with (plastic) marshmallows that guests can dive into (the ‘Splash Mallow Pool’), a ‘Candy Wash Room’ with rotating large perfumed lollypops, and the ‘Ice Cream Land’ the place guests will have the ability to uncover the flavour of happiness. One of the rooms might be embellished by a younger Portuguese feminine artist, but to be disclosed.
Unapologetically 100% Instagram-friendly, the SAM encourages future guests to share their greatest pictures utilizing the hashtags #TheSweetArtMuseum, #SayYesToHappiness and #TheSAM.
Carla Santos and Hugo Silva, the undertaking mentors, had been impressed by comparable areas that opened final 12 months in different nations and determined to copy the idea in an area to discover the “dream, sweet and colourful” universe. Anticipating success, they plan to take the SAM to different cities in Portugal and Europe. Madrid and London are two of the cities deliberate to welcome the following editions.
For every ticket bought, the SAM will donate €1 to Terra dos Sonhos, a Portuguese charity that makes goals come true for kids with persistent illnesses, institutionalised teenagers, and senior residents. “Our main goal is to make people happier and we want that happiness to also reach those in need.”
Admission tickets will price €20 and might be out there on the market from April onward, on-line (on Portuguese web sites comparable to Ticketline) and by way of the SAM’s official free cell app (to be launched quickly). The ticket provides entry to all rooms and the candy tasting periods going down in designated areas.
Official web site: Sweet Art Museum