(Reuters) – Morrisons (MRW.L), Britain’s No. four grocery store chain, has launched a ‘Quieter Hour’ in all of its shops, in an effort to assist prospects who wrestle to deal with music and the opposite noises related to grocery store purchasing.
FILE PHOTO: A Morrisons grocery store is seen in Weybridge, Britain, August 19, 2016. REUTERS/Peter Nicholls/File Photo
The new initiative, which is able to happen in all of the company’s shops each Saturday morning from 9 to 10 o’clock, has been created with the help of the National Autistic Society, Morrisons mentioned in a weblog.
“Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience,” it mentioned.
“Having carried out a trial earlier in the year in (some of our) stores, we identified improvements that could be made as well as the best time for the Quieter Hour to take place.”
Morrisons mentioned it will dim the lights, flip music and the radio off, keep away from making tannoy bulletins, cut back motion of trolleys and baskets and switch checkout beeps and different electrical noises down through the quieter hours.
“Quieter Hour is a step in the right direction for autistic people who find supermarket shopping a real struggle,” Morrisons’ weblog quoted Daniel Cadey from the National Autistic Society as saying.
Reporting by Justin George Varghese in Bengaluru; Editing by Kirsten Donovan