Nicaragua tourism board rolls out new advert marketing campaign

The Nicaragua tourism board (INTUR) will use the brilliant lights of New York City to roll out its new promotional marketing campaign. ‘Nicaragua Te Quiero As Sos’ or ‘I like you just as you are’ is geared in the direction of highlighting Nicaraguan tradition in all sides – its land, its structure and most significantly, its folks.

View of volcán Concepción and Ometepe island in Nicaragua from the slope of volcán Maderas. Image by: Alvaro Faraco/Lonely Planet

‘It’s no secret that these who go to Nicaragua fall in love with the nation’s wealthy authenticity and its welcoming folks. Our intention is to make vacationers really feel like locals by connecting them with the true experiences that characterize our folks, our tradition, and our historical past,’ stated INTUR’s co-director Anasha Campbell, in the course of the presentation of the marketing campaign through TravelPulse.

INTUR will use the long-lasting billboards of Times Square to entice the estimated 26 million vacationers to additionally go to ‘The Land of Lakes and Volcanoes’.

Nicaragua tourism board starts new ad campaign
Catedral de Granada, Nicaragua. Image by: Cadaveraphotography/500px

Showcasing its year-round fiestas, the historic structure and its various surroundings ultimate for ziplining, mountaineering or browsing, INTUR desires to provide the true Nicaraguan expertise.

The INTUR has additionally taken to social media utilizing #ILikeYouJustAsYouAre to achieve a good bigger viewers by means of a wide range of lovely landscapes and Nicaraguan cuisines.

Nicaragua is quietly turning into a serious vacation spot scorching spot for vacationers. There was an 18% enhance in 2017 with shut to 2 million guests based on the Central Bank of Nicaragua.

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