NEW YORK • In one scene in Sony Pictures’ adaptation of Beatrix Potter’s mischievous Peter Rabbit, he and his bunny mates gang up on their nemesis, Mr McGregor, by pelting him with blackberries, though he’s allergic to them.
When one berry lands in his mouth, he begins to choke.
The scene prompted a backlash from allergy advocacy teams and oldsters, saying it mocked an assault that in actual life might have proved deadly. The section led to a hashtag – #boycottpeterrabbit.
On Sunday, Sony issued an apology, saying meals allergic reactions are a severe difficulty and that the movie “should not have made light” of a personality being allergic to blackberries, “even in a cartoonish, slapstick way”.
The film, which debuted over the weekend, got here in second on the field workplace, incomes US$25 million (S$33 million). Reviews have been combined, with many saying it was a far cry from Potter’s gentler imaginative and prescient.
The Asthma and Allergy Foundation of America mentioned this isn’t the primary time Sony has “used food allergies as a punchline in the plot of a kids’ movie”. It cited examples in The Smurfs (2011) and Cloudy With A Chance Of Meatballs (2009).
It additionally identified real-life accounts of individuals utilizing meals to bully kids with allergic reactions. On Dec 13, a 14-year-old was accused of rubbing pineapple on her hand and high-fiving a woman allergic to the fruit. The sufferer, additionally 14, was handled in hospital.
In July, a 13-year-old London boy with a dairy allergy died after a bit of cheese was allegedly compelled on him throughout a faculty break.