Smartphone maker Xiaomi launches in Britain with flagship system

LONDON (Reuters) – Xiaomi, the world’s fourth ranked smartphone maker, entered Britain on Thursday with the worldwide debut of its flagship Mi eight Pro, which it hopes will win followers in a market dominated by Samsung and Apple.

Senior vice president of Xiaomi, Xiang Wang, speaks at a UK launch event in London, Britain, November eight, 2018. REUTERS/Toby Melville

Senior vice president Xiang Wang mentioned Britain had a “cool” issue that aligned with the company’s enchantment to its clients.

“The UK is one of the important global centres for technology,” he mentioned in an interview forward of the company’s London launch.

“It is a young energetic place, so pretty much fits to our culture – we want to be the coolest company in our fans’ minds.”

Xiaomi, which listed in July and has a market worth of about $44 billion, initially focused different Asian markets for abroad enlargement, notably India, the place it toppled Samsung as the highest smartphone vendor earlier this yr.

The company, based in 2010, made its European debut in Spain a yr in the past – the place in accordance with analysis agency Canalys it already ranks third – adopted by France and Italy this yr.

It mentioned in August that abroad income for the quarter ending June 30 had greater than doubled year-on-year.

Xiaomi’s UK product line-up is led by the Mi eight Pro, which has a twin digicam powered by synthetic intelligence, a 6.21 inch high-definition AMOLED show, a pressure-sensitive in-display fingerprint sensor and a clear glass again cowl.

It can be bringing its entry-level Redmi 6A system, priced from 99 kilos ($130), Wang mentioned, and a number of the different merchandise within the “Mi” vary, together with its Xiaomi Band three health band and an electrical scooter.

The company’s merchandise can be bought each on-line and in retailer, together with at an authorised Mi outlet resulting from open in London’s Westfield mall on November 18.

“Online we will do and we will work with every online channel including Amazon and others,” Wang mentioned.

“Offline partners will include Carphone Warehouse and the exclusive launch carrier channel will be 3.”

Reporting by Paul Sandle; Editing by Jan Harvey

Our Standards:The Thomson Reuters Trust Principles.

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