The metropolis of Stockholm in Sweden has put collectively an open letter inviting “lovers, haters, and hesitators” to come and go to their vibrant metropolis. “The idea that everything should be accessible for everyone is in the DNA of Stockholm. People across the world are curious about Sweden and Stockholm, in relation to our values of equality, sustainability, accessibility and much more. We believe that ‘openness’ is one of the things setting us apart.” stated Thomas Andersson, CEO of Visit Stockholm.
Written as if it have been the town of Stockholm itself, the letter begins by stating that: “I don’t know who you are, where you came from, who you voted for, what your family name implies, if you’re a rebel or a conservative. I don’t know who you love, what you just can’t stand, if you’re rich, poor or somewhat in between. If you’re a man, woman or somewhat in between. I don’t even know how you feel about me. If you love me, hate me or if you haven’t made up your mind. You are welcome anyhow, just as you are, with your dreams, beliefs, doubts, and preconceptions”.
It concludes that it wish to get to know the customer higher and that the global public are at all times welcome to go to Stockholm – “The Open City”. Hoping to gas motion, the town can also be focusing in on social media to unfold the phrase. Those who point out “Stockholm” or “Sweden” on-line will even have the chance to win a free two-night keep at a lodge within the capital.
Stockholm has a complete of 50 lodge nights reserved for guests invited by social media and the marketing campaign will proceed till all the rooms have been supplied.
“Our visitors want to explore an open society that stands firm in its belief that everything should be accessible for everyone – from paternity leave to good design and access to nature” stated Ewa Lagerqvist, CEO, Visit Sweden. Stockholm is located on 14 small islands and is known for its vibrant LGBT neighborhood, gender impartial trend scene and ties with nature.