Proving that being featured in a TV collection or movie can have a big impact on customer numbers, the Glenfinnan Monument in Loch Shiel, Scotland, has seen an increase in customer numbers from 251,181 in 2016 to 396,448 final yr – a rise of 57.eight%. This is believed to be because of the recognition of Outlander, the British–American drama concerning the Jacobite rebellion, in addition to the close by Glenfinnan Viaduct, which the Hogwarts Express crossed a number of occasions within the Harry Potter movies.
The Glenfinnan Monument was erected in 1815, as a tribute to the Jacobite clansmen who fought and died in the reason for Prince Charles Edward Stuart. It was designed by eminent Scottish architect, James Gillespie Graham. and is now within the care of the National Trust for Scotland. The Trust mentioned final yr that its Glenfinnan automobile park is commonly over-run with guests. Many of them collect to take photographs of a vacationer steam prepare crossing the viaduct, and this was inflicting fear about the potential of severe accidents there.
The surge in customer curiosity within the monument was revealed within the preliminary findings of the annual survey of greater than 700 of the nation’s paid-admission and free points of interest, which is carried out by Glasgow Caledonian University’s Moffat Centre for Travel and Tourism Business Development. The findings revealed that the Glenfinnan Monument featured within the prime ten paid-admission points of interest and that that tourism throughout Scotland was up by 5% in 2017.
“As a destination, Scotland continues to benefit from the lower value of sterling against the euro and the US dollar, ensuring tourists receive value for money as well as a high-quality experience,” says Professor John Lennon, director of the Moffat Centre. “Demand has been further buoyed by a resurgent domestic ‘stay-cation’ market as Britain faces economic uncertainty and the reduced purchasing power of sterling.”
For additional info on the Moffat Centre Visitor Attraction Monitor, see right here.