NEW YORK • The Kardashian clan could have to look consistently over their shoulders to see whether or not the particular person, quickly showing in a time slot proper after their actuality present, may maybe overtake them.
The rival will not be an unknown upstart, however Ashlee Simpson, who truly helped blaze a path for such programmes earlier than them, with stints in MTV’s Newlyweds: Nick And Jessica and The Ashlee Simpson Show.
She additionally rode on that fame to roll out three pop-rock albums – Autobiography, I Am Me and Bittersweet World – and acquired married to Pete Wentz, bassist for rock band Fall Out Boy.
The often brunette youthful sister of the always-blonde Jessica Simpson has led a quiet life in Los Angeles for the previous decade.
After the beginning of her first baby, in 2008, Ashlee retreated from fame to concentrate on motherhood.
But, now, at 33, she is able to “jump back in the pool”.
I really feel like individuals see photos of us, however they do not know us.
SINGER ASHLEE SIMPSON on why she and her husband Evan Ross (each above) determined to placed on a actuality present, titled Ashlee & Evan
This autumn, she’s going to release a brand new album, launch a clothes line and star in a actuality present for E! – all on the similar time.
The synergistic strategy has labored for her earlier than.
The Ashlee Simpson Show, which forged her because the rebellious, darkish horse sister of a pop princess, helped her first album go triple platinum in 2004.
So much has modified since. When her actuality present premiered on MTV, only some celebrities, like Paris Hilton and Anna Nicole Smith, had embraced the medium.
Today, the truth TV pool is an enormous ocean, populated by innumerable enticing individuals with entertaining household dynamics.
The Kardashian sisters picked up proper the place the Simpsons left off after they launched their actuality present on E! in 2008 and have since created a billion-dollar model.
When Simpson’s new present premieres in September, it’ll air within the time slot following Keeping Up With The Kardashians.
Simpson has a brand new household dynamic that she hopes can be entertaining sufficient to distinguish her from the pack.
In 2014, she married Evan Ross, youngest son of singer Diana Ross and the late Norwegian businessman Arne Naess Jr.
This unlikely union, between a former teen actuality star from Waco, Texas, and the son of a pop legend, who grew up palling round with Michael Jackson in his mom’s Connecticut home, would be the focus of the sequence, titled Ashlee & Evan.
The household’s determination to pursue actuality TV was born of a want to broadcast their happiness, Simpson mentioned on a current Friday afternoon in a recording studio in Hollywood, sitting subsequent to her husband.
“I feel like people see pictures of us, but they don’t know us,” she mentioned.
The couple began courting formally in 2013, two years after Simpson break up from Wentz.
Ross, now 29, was conscious of her work earlier than they began a relationship. “I had seen maybe an episode or two of The Ashlee Simpson Show,” he mentioned, grinning. “I thought she was super cute.”
Simpson’s dad and mom have been closely concerned in her first present, which premiered on MTV on June 16, 2004.
Her father was an government producer and her mom, Tina, made frequent appearances to show her daughter the vital classes of maturity, like methods to use a mop.
The present aired within the time slot instantly following Newlyweds: Nick And Jessica, which centered on the latter’s life with 98 Degrees frontman Nick Lachey.
Like The Ashlee Simpson Show, Ashlee & Evan will function advertising for the actual product: music.
“Each episode, it’s really true to us and, at the end of every episode, we’re releasing a single,” Ross mentioned.
The duets the couple have been engaged on bear little resemblance to the sort of punk-influenced pop she launched within the mid-2000s.
Ross and Simpson mentioned they didn’t have explicit gross sales numbers in thoughts for the album or a rankings purpose for the present.
“I mean, everybody wants things to do well, but I think the good part about this is like, it’s all love,” Ross mentioned. “What’s the worst thing that could happen?”
Simpson mentioned: “People don’t like it.”
Ross is hoping for the most effective. “Man, if they totally don’t like it, you’re like, (well) I must be boring.”