Gliding alongside town’s Golden Age canals is a ‘must do’ when visiting the Dutch capital of Amsterdam. Now, the world’s first plastic fishing company have added a sustainable twist to your common sightseeing expertise. Aboard Amsterdam-based Plastic Whale’s boat journeys, you’ll not solely see the highlights of the historic centre, however you’ll even be armed with a fishing internet to rid town’s canals of plastic waste too.
The idea is the brainchild of Marius Smit who developed the concept after experiencing the planet’s large plastic waste downside firsthand throughout his travels. He determined to create a motion to deal with the ‘plastic soup’ situation and The Plastic Whale Foundation was born.
Speaking to Lonely Planet, Smit stated: “if you stroll the canals you wouldn’t say it, however even within the stunning, Unesco-certified canals of Amsterdam the issue of plastic waste is extreme. Each 12 months we fish over 25.000 plastic bottles and tons of other forms of plastic waste.”
Plastic Whale does greater than supply sightseeing excursions, the muse goals to lift consciousness across the plastic air pollution situation by instigating public canal clear ups after giant scale occasions equivalent to King’s Day and Amsterdam Pride, in addition to providing applications in faculties.
The venture goes full circle, with the collected plastic being recycled into much more Plastic Whale boats. The final objective? Unlike your common company, the intention of Plastic Whale is to go ‘out of business’ as that is one idea by which overfishing could be seen as a constructive. But that wouldn’t imply the tip for the organisation; Smit factors out that the issue of plastic waste is gigantic and ever-growing in creating international locations, and the intention is to ultimately unfold their actions to different components of the world.
Words: Claire Bissell